According to the Occupational Safety and Health Administration (OSHA), 80 to 90% of serious injuries are caused by human error, and more than 99% of all accidents are preventable. When proper precautions are taken, customers, employees and community members are better protected. Bonus: Promotional safety items help build positive brand associations, as recipients feel cared for when they see you prioritize their well-being. Here are ideas on swag that safeguards.
Promote personal safety
Are you sponsoring a nighttime event, like a charity run? Include reflective slap-wrap bands in their swag bags. Set up a booth at the event, and invite them to stop post-run to enjoy a refreshing drink on you.
Want to extend safety to the community? Host a workshop where experts present practical tips on safety and self-defense. Boost engagement by offering a safety giveaway, like safety whistles, to people who actively participate in the discussion. They are perfect for keeping in their car or bag.
Organize a neighborhood safety walk, where participants pick up litter and report any potential safety hazards, like obstructions or trip hazards. Equip participants with reflective vests to provide visibility of your initiative and help wearers be seen when walking at night or in neighborhoods where sidewalks aren’t present.
Reinforce privacy and security
Help employees protect important data, like credit/debit cards and ID information, by giving out RFID wallets. Supply webcam privacy covers to everyone on your team to help make it easier to protect their privacy, especially when working from home.
Do you have a planned companywide safety day? Turn their learning experience into a friendly competition. Divide staff into teams and outfit each team in color-coded T-shirts. Award points to teams for correctly answering questions and completing tasks. Present members of the winning team with a highway safety kit.
Encourage workplace safety
Create team challenges to promote smart safety practices at work. For example, give employees who work around dust filter pocket gaiters. For those who consistently wear them and keep them clean, reward them with a safety giveaway, like an emergency flashlight multi-tool.
Make a space for team members to share ideas about enhancing workplace safety. Introduce a quarterly “Safety Visionary Award” program, where employees can submit their safety ideas for consideration. Each person who submits an idea receives a pair of safety glasses. At the end of the quarter, those whose ideas are implemented win a promotional safety item, like a rechargeable safety light.
Drive disaster preparedness
Educate customers, employees and community members on how to prepare for inclement weather and other natural disasters. Invite local emergency services and disaster relief organizations to collaborate with your organization for a preparedness workshop. Pass out pocket sliders to help everyone remember key points on natural disasters.
Conduct an interactive session that teaches lifesaving skills, like CPR and first-aid training, to employees. Curate emergency preparedness kits that participants can take home, and include safety giveaways like bottles with water filtration straws, first-aid kits and reflective stickers.
Safety first
By putting these ideas into action and using promotional safety items to mitigate preventable accidents and prepare for emergencies, your organization can help build an even safer environment for customers, employees and community members.