An unforgettable brand crafts meaningful connections with every touchpoint. And staying consistent in branding efforts can improve revenue by 20%. Share a consistent brand voice, provide an excellent customer experience and tell a powerful story with help from these branding ideas using promotional products.
1. Communicate a consistent brand voice and tone
Provide customers with a consistent brand message at every opportunity. Host interactive training days for customer-facing team members to help them understand and communicate your brand’s voice and tone. Provide plenty of examples and role-playing opportunities to drive your message home. Encourage active participation by entering attendees into a prize drawing for a hot item, like a wireless speaker.
Involve customers in your branding efforts. Design T-shirts featuring phrases that reflect your brand’s tone, voice or values. Host a social media contest where followers can win these shirts by sharing their own captions. The most on-brand submission wins.
Create an email campaign that incorporates an engaging digital puzzle or art contest related to your brand messaging. Reward subscribers who complete it with a logo puzzle or sketchbook.
2. Provide show-stopping customer experiences
When customers reach milestones, for instance one year of doing business with your organization, send them a unique gift that reflects your brand. Need an on-brand creative promotional product idea for a trendy and upbeat organization? Try a light-up stein coupled with a favorite beverage.
Stellar customer service doesn’t just have to be for milestones. Brighten any customer’s day by offering a branded promotional product with purchase. A pocket flashlight is available in many colors to match your brand.
Is your company going through a big change, like a remodel or merger? Provide customers with a stress reliever to let them know you realize there are challenges ahead. Choose something that complements your brand, like a tooth stress reliever for a dentist’s office or a hard hat stress reliever for a construction company.
3. Share your brand’s story
Let customers know where your brand came from by sharing its origin story. Share absorbent stone coasters that feature images or milestones of your brand’s journey. Offer them as limited-edition gifts to clients or partners during an anniversary celebration.
Welcome new team members with a gift bag that contains a stylus pen and bamboo hardcover notebook imprinted with your brand’s values or mission. Include a heartfelt welcome message and encourage them to use the notebook as they learn the ropes and onboard.
Recruit new customers by sharing the what, how and why of your brand with an engaging tri-fold brochure. Drop off as a leave-behind or mail to potential leads. Include a discount coupon or invite to meet.
4. Give powerful promo products
Branding with promotional products can pack a big punch—especially when the product you select corresponds with your brand or promotion. Are you running a health and wellness promo that encourages people to cook healthy meals at home? Hand out branded aprons with healthy recipes tucked in the pockets. Need branded pens for the grand opening of your high-end boutique or event-planning service? Choose something that aligns with your brand, like the designer tie swanky pens.
Looking to launch an internal initiative to promote team members’ personal or professional development? A monthly planner notebook with pen reinforces how learning aligns with your brand and helps participants keep track of their goals and milestones. Reward staff who meet goals with a branded pop-up planter kit as an ongoing symbol of growth.
Branding promotional essentials
With these branding ideas using promotional products, your organization can create positive brand associations that people will remember and appreciate.