If you’re not tapping into popular emerging social media for business platforms, like TikTok®, Vero – True Social® and Caffeine®, you could be missing a big opportunity to reach new customers. In fact, the short-form video app TikTok now has more than 1.5 billion users worldwide. And people aren’t just downloading the addictive app and forgetting about it—the average user spends 52 minutes a day on it.
Established social media giants are taking note, which is why Facebook® launched its own video-only app, Lasso®, in late 2018. If you haven’t tried these apps yet, now might be a good time to start. Pair some of the ideas below with a social media giveaway to reach more customers.
Think strategically
Naturally, getting the most out of these rising social media platforms will require more than simply setting up a profile for your brand—or dusting off the playbook that helped you master more well-known social platforms.
One effective way to work these platforms into your strategy is by piggybacking on what users are already doing there. On video-only apps like TikTok and Lasso, for instance, hashtag challenges often go viral. Fashion label Guess® was the first brand to tap into TikTok’s massive audience when it launched its #InMyDenim challenge, which invited users to post videos of themselves decked out in denim. Users embraced the challenge, resulting in more than 38 million views of videos featuring the hashtag.
Consider launching your own hashtag challenge, and offer up branded prizes, like a Blend Wireless Power Bank or a Snap Charging Cable, so your social media-savvy audience can stay charged on the go.
Be authentic and they will follow
All social media platforms value authenticity, but perhaps none more so than this emerging crop. In fact, one of Vero’s main selling points is that it is proudly ad-free. So if you want to attract followers and avoid rubbing users the wrong way, you’ll have to figure out how to become part of the conversation naturally.
Leveraging someone else’s existing audience is a good way to break into new platforms—that’s where influencers come in. Win your local influencers over with customized swag that they’ll appreciate, like a stylish Field & Co. Brooklyn Laptop Backpack or a trendy Mason Mug with Straw.
Have fun with it
Social media for business doesn’t have to be boring. One of the main reasons platforms like TikTok have exploded in popularity is simple: They’re fun, and even a bit silly. So if you decide to wade into the fun zone, make sure the fun extends to your social media giveaway items too. Choose playful items, like a Blinky Fiber Optic Narwhal Wand or a Full-Color Rubik’s Cube®.
Offer content only you can
Do you have a distinctive warehouse, a cool lab, or another feature that’s unique to your company? Then you may want to do a “behind the scenes” video on the social broadcasting site Caffeine to pique interest and potentially attract new customers.
Encourage users to tune in and interact with you on Caffeine’s “reaction system” during your live broadcast by offering giveaways, like a Webcam Privacy Cover, for the best questions.
Small risk, big reward
Nobody has a crystal ball to predict which of these up-and-coming platforms will be the largest social app to date, and which will come and go. However, if you’re an early adopter on an app that proves to be the next big thing, the payoff could be enormous. So why not try a new social media for business platform? With help from social media giveaways, you may just find long-lasting customers.
Top takeaways
- TikTok has 1.5 billion users worldwide, with the average user spending 52 minutes each day on the app.
- Partnering with influencers is an authentic way to break into these emerging platforms.
- Early adopters could reap big rewards on platforms that may prove to be the next big thing.