amplify^® Summer 2017 Issue Highlights How Brand Storytelling Builds Customer Loyalty

amplify® Summer 2017 Issue Highlights How Brand Storytelling Builds Customer Loyalty

(OSHKOSH, Wis.)— Great stories can not only make us laugh or make us cry, they can also sear themselves on our memory. That’s why brand storytelling has become such an important part of marketing. By leveraging the power of stories, organizations are making meaningful connections with their customers. The Summer 2017 issue of amplify, a digital magazine from promotional products retailer 4imprint, showcases how organizations are putting brand storytelling to work for them.

In Pennsylvania, Family Care Service, Inc. is putting the power of storytelling to work to find foster families for children in need of a home. Along the way they’ve demonstrated how storytelling is one of the most powerful items in an organization’s marketing toolbox.

“Understanding the science behind brand storytelling is useful to a variety of organizations,” said Kevin Lyons-Tarr, CEO, 4imprint. “It’s interesting to see how powerful storytelling is helping organizations forge a connection that customers hunger for.”

The Summer 2017 issue of amplify is packed with useful information, about how to make brand storytelling work for you, and more. Also in this issue:

• Find out how community involvement is helping organizations recruit and retain top talent, and how logo wear can raise awareness of your organization’s volunteerism.
• Get ideas on how to tie your milestone celebrations to company success through strategic promotions. Hint: Promotional products can drive home your message!
• See how Wreaths Across America shares its message on the importance of remembering and honoring our nation’s heroes while using bracelets to spread the word.

The amplify digital magazine issue can be viewed online at info.4imprint.com.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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