4imprint, LLC

Posted: January 03, 2020 | Updated: June 16, 2021

Knowing promotional product trends for the coming year can help connect you with new customers. And it gives you credibility with current customers. Our merchandising experts are constantly watching retail and promotional product trends, and their annual report on trendy promotional items can also help you refresh your marketing efforts.

Here are our experts’ recommendations on selecting promo products for 2020 and a few of our logo printed gifts that fit the trends.

Tech trend: Webcam covers and wireless chargers lead the charge

According to Pew Research Center, 90% of U.S. households have at least one internet-connected device—and nearly one in five have at least 10 devices. It’s no wonder technology-related promotional gifts continue to be welcomed by customers, prospects and staff.

As working remotely becomes common practice, webcam usage continues to soar. Webcams make it easy for work-from-home employees to join office meetings. The increased use of webcams has also brought an increase in internet safety concerns and privacy issues. Two quick, easy and very affordable solutions to help protect associates are logo printed Webcam Privacy Covers and Webcam Spy Blocker Tattoos. You’ll find more promotional webcam security giveaways here.

Devices equipped with wireless charging technology continue to grow in popularity, so wireless charging pads are popular at both the retail and promotional levels. Promo product designers find fun ways to incorporate wireless chargers into other useful office items, and multipurpose products make your branded gift even more desirable. Look at these examples: Desk Lamp With Fan and Wireless ChargerKeen Wireless Charging Desk Clock and Forward Fabric Speaker with Wireless Charger.


Marketing trend: Reusable products encourage customer loyalty

Attention to the environment and overall health of our planet has come into sharp focus in recent years. Customers want to purchase from companies that advocate for causes they care about. For example, some companies have moved away from offering single-use straws due to environmental concerns. One promotional solution is the reusable straw, which can be washed and used repeatedly without entering the waste stream. Here are just a few examples of reusable straws that you can brand with your logo and give to your customers and prospects.


Drinkware trend: Stainless steel tumblers provide solid value

Stainless travel mugs with your logo give customers that confident feeling of value and quality. These handsome tumblers always reflect positively on your company’s image—and the durable nature of this drinkware means your logo and contact information will be in front of them for years. Spurred on by a few popular retail drinkware brands, promo product vendors have capitalized on the trend by creating a wide variety of sizes and designs in stainless drinkware. This multitude of options means you can tailor your tumbler design to a specific audience or group of customers. For example, a flashy Neon Yowie Vacuum Travel Tumbler might draw a younger crowd to an event, while the Replenish Vacuum Bottle might be perfect for thanking your loyal, longtime customers.


Promotional trend: Soft-touch products use the soft-sell approach

The smooth, gentle feel of soft-touch products creates a comfortable and sure grip on their gear. For example, the Incline Soft Touch Stylus Metal Pen is made of aluminum, but covered with a rubberized finish for stylish good looks and that just-right feel to make writing effortless. When a soft-touch pen becomes their office favorite, they will see it every day and remember your brand.

You’ll find the soft-touch feature on other trendy promotional items like notebooks, bottles and tumblers too. The Soft Touch Everest Tumbler has a velvet-touch exterior to help your customers and prospects maintain a secure grip on this double-wall insulated steel tumbler.

Here’s a blog post about soft-touch products to help you win over new customers and keep existing ones smiling.


Count on 4imprint to bring you the latest trendy promotional items. We also offer dozens of exclusive products and colors available nowhere else. May 2020 be your most successful business year so far. And for more on the year’s top trending promotional products, check out our Blue Paper on trending giveaways for 2020.

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