4imprint, LLC

Posted: May 19, 2023 | Updated: June 08, 2023

If you’re looking for a way to ramp up your organization’s branding and make a positive impression, consider giving away trending promotional products that customers and staff are sure to love. Promo products are popular and memorable. In fact, the majority of recipients remember the advertiser that gave them a promo product. Capture all the right attention and make it last with these trending giveaways.


Stay cool with co-branding


Promo products are considered the most highly regarded form of advertising (PDF). And when your logo appears on a giveaway alongside another well-respected brand, it can create even more positive associations for your organization. Include a can Koozie® in your swag bags at the next trade show, or pour beverages into customized Tervis® tumblers at your next fundraising luncheon or employee picnic. A laptop backpack by The North Face®, stuffed with office supplies, makes an excellent onboarding gift to welcome new employees. A Nautica® rain jacket is a thoughtful gift for clients or staff who enjoy hiking, jogging or camping.


Revel in retro-chic


Retro style is growing more popular, so bring on the old-school cool with trending giveaways that have a nostalgic vibe. Host a throwback photo contest for team members where they share their coolest looks from decades past. Gift a fanny pack in a bright color to participants. Need your employees to stand out at an event? A tie-dyed T-shirt or sunglasses will not only keep them stylish, but also create a cohesive look. Need a thank-you gift for your top performers? Pack a lunch box with all their favorite childhood candies and snacks for a unique gift that has a personal touch.


Offer reusable options


Tap into their desire to reduce waste with reusable giveaways. Trade show attendees or new hires will appreciate a reusable pocket tote for storing all their supplies. Thank participants at your organization’s lunch-and-learn series with a gift bag that contains reusable accessories designed to help eliminate waste, such as a stainless straw set or cutlery set. Or show appreciation for participating in a wellness program with a long-lasting stainless bottle.


Capture attention with athleisure


Athleisure is a popular fashion trend due to its comfortable and stylish looks. Keep your clients and employees outfitted in these trending giveaways that they can wear to work or while out and about. A cozy sweatshirt is a versatile gift that’s perfect for showing appreciation to a VIP customer or to use as a raffle prize. A birthday gift box with a pair of joggers and 1/4-zip pullover imprinted with your logo will keep your team members comfortable when they work from home or run errands. Throw in a classic Dad’s cap and you have a gift they’ll reach for again and again.


Outshine the competition with trending promotional products


From athleisure and retro fashion looks, to co-branded and reusable gifts, these trending promotional products will keep your branding hot.