For many, the beginning of a new year marks the start of new exercise routines and wellness goals. Last year, 39% of U.S. adults said their New Year’s resolution related to improving their fitness. That not only makes it an exciting time for organizations tied to health and fitness, but it also can be an opportunity for organizations of all kinds to get in the game. Whether your audience wants to add a few daily steps to their routine or run their first marathon, we have fitness promotional items that can help put their best foot forward.
Gear to get them to their goals
Once the parties are finished and the confetti is swept away, many people find a renewed focus on health. With that in mind, include an exercise mat and exercise band in a year-end gift package for employees to help kickstart those January wellness goals. If there’s a company health initiative planned for the new year, fitness promo items, like jump ropes and slider disc sets, make great branded incentives.
Trusty workout companions
Promotional fitness products can provide repeated reps of brand visibility. Provide a running belt or performance cap as part of a swag bag at a community event. A running or biking club, for example, could log many miles while sporting your logo.
A bank or credit union could focus their January promotion on financial fitness. Play up the fitness angle by offering a sport bottle to customers opting in to text or email alerts or joining a rewards program. Or you can up the ante with a full fitness set for those opening new accounts.
Goods for fun and games
It’s always a smart idea to associate your brand with having a good time, which makes games and sport items ideal promos that combine fun and fitness. Offer raffle prizes, like a pickleball set, at events to give winners an opportunity to play one of America’s fastest-growing sports. Or add a disc golf set to a door prize selection to get a lucky guest sporting your logo at their next disc golf outing.
Those working in education can incorporate fitness promos into lessons, games and activities. A dice game can add excitement to brain breaks or free time. A sport flyer can get everybody moving in a gym or on the playground—or be a coveted branded giveaway for families at an extracurricular event.
Allies for recovery and relaxation
The start of the year feel like a constant rush for gyms, fitness centers and similar organizations. That means it also can be prime time for promotional items for gyms. Along with new member discounts and renewal bonuses, offer gift bags for referral business. Include items like massage balls and hot/cold packs along with coupons from health-centric community partners.
New members can earn prizes for attending a set number of workouts. Maybe after 10 gym visits, they win a shaker bottle for their post-workout protein fix. A yoga mat can upgrade their stretching routine if they stick with the gym for three months.
Promotional fitness products can produce results
Everyone has different ways of finding motivation. Encourage your audience to find their spark using fitness promotional items, whether workout equipment, gym accessories, games or recovery aids. Your brand can join them on their journey, helping you both find success!