Consumers are exposed to 4,000 to 10,000 ads every day. That’s a lot of messaging for customers to sift through. How can your brand break through the noise in such a crowded digital landscape? Ensure the right people see your content and hear your message with these ideas.
- Keep content fresh and relevant
- Collaborate with influencers
- Follow the data
- Be an expert
1. Keep content fresh and relevant
Building a brand identity that is useful helps you stand out among the competition because consumers prefer brands that are consistent with their lifestyles. Give your brand a boost when you offer surprise digital promotional products that complement your followers’ interests. A real estate office or home builder could offer new followers a USB drive shaped like a key, or a house-shaped calendar imprinted with a QR code that takes them to your social media page. Customers who are frequently on the go may appreciate a branded laptop bag when they close a deal. If your brand promise includes listening to customer needs and wants, tuck digital giveaways, like a pair of wireless ear buds, into customer orders.
2. Collaborate with influencers
Influencers can expose your brand to new audiences, helping you to rise above the noise. When looking to cultivate a new connection, it’s worth it to take the time to find someone who genuinely loves your brand. Once you’ve identified the perfect influencer, sweeten the deal by sending them digital promotional products with your proposal to work together. A beautiful digital notebook or journal with phone pocket would be perfect to help them organize their notes, schedules and more. Once your relationship has been established, send gifts emblazoned with your logo, like a fleece hoodie or rib-knit beanie, for them to wear to promote your brand. Offer some extras so your influencer can give them to audience members too.
3. Follow the data
With such a sprawling online landscape, it’s helpful to know which websites or apps your audience loves so you can bring your content there. One of the best ways to find out is directly from the source. Survey your target audience members and ask. Encourage people to fill out your survey when you send digital giveaways, like a webcam cover or swappable PopSockets®, to thank them for their feedback.
If you have analytics gurus on staff, ask them for help researching your target demographics to see what is most popular. A travel tumbler or box of truffles is a great way to show your appreciation for their extraordinary work.
4. Be an expert
One of the most time-tested ways to remain relevant is to establish expertise and credibility. Share your experience and know-how by writing blogs or creating videos. Offer digital promotional products, like a water bottle with built-in speaker or soft-touch stylus pen, to followers who sign up to receive your content online. You can also crowdsource ideas for the type of content your audience wants to see by posting polls. Encourage participation with a contest for participation and reward winners with prizes, like a picnic blanket tote and 7-piece picnic set.
Using digital giveaways to stand out
With intentional strategies for building a memorable online presence and digital giveaways your audience is sure to treasure, you can cut through the noise of a cluttered digital environment to make sure your message resonates.