Stickers, magnets, decals…they’re everywhere. Vehicles have become a banner for just about every kind of banter in the form of bumper stickers. Almost everyone has a magnet or two on their refrigerator. Sticker giveaways are also incredibly versatile: You can use them on direct mailings, catalogs, customer billing and more. They’re a great way to promote your business or organization.
We checked in with Stephanie, our sticker, decal and magnet giveaway expert in the merchandising department, to see what options customers have with these low-cost, eye-catching promoters.
Small quantities or by the roll
“Stickers come in many standard shapes and sizes, which makes it easy to select one that is right for your project. We have circles, squares, rectangles or ovals, value versions or full color, individual or by the roll. The options are endless,” she said. “We even have options where you can design the sticker to the exact custom shape you want. Just decide on the size, which is calculated by the height multiplied by the width—that gives you the square inches.”
For a truly eye-catching option, try full color stickers. Your logo and message pop with full-color printing, and you can get them in a variety of sizes and shapes. When you want an affordable giveaway for kids, consider a sticker that matches your business, like a police station handing out junior officer badge stickers.
Permanent and removable options
“Permanent or removable, each has their own purpose,” Stephanie explained. “If the main reason for your purchase is to be sealing a gift, box or envelope, using permanent adhesive makes sense. If you’re looking for something to put on a vehicle or on a window, then removable adhesives would be your go-to choice.”
To give your brand some mileage, hand out the euro bumper sticker. It’s also available with a permanent adhesive. Another clever idea is to order Water Bottle Labels and attach them to bottled water you’re handing out or selling at a trade show, retail shop, resort or event.
Remove and reuse static decals
Don’t want to get ‘stuck’ with conventional adhesive stickers? Then static decals might be the perfect option for you. “They are easily removable, repositionable, and reusable,” Stephanie explained. “There are double-face, full-color, one-color and many shapes and sizes to choose from.” You’ve probably used similar static stickers at home or in the office for decorating windows and patio doors for the holidays. Now you can try them to promote your business.
A double-face imprint sticker has your custom imprint on both sides for the perfect school or apartment parking permit. When you want to make a strong impact, use color with the Full Color Static Decal. You can get your logo and message imprinted in full color atop a clear or white decal.
Flat vs. clip magnet giveaways: Your message sticks around for years
Magnet giveaways add a new dimension to your marketing strategy. Classic flat magnets are a low-cost business tool that rarely gets tossed, unlike an ordinary paper business card.
“A traditional flat magnet is mailable, lightweight and flexible,” Stephanie noted. “Some are designed for outdoor use, so putting them on a vehicle to get your company name out on the streets is simple and easy.”
The classic Business Card Magnet features a full-color imprint. Your name and contact information will go on a fridge or filing cabinet so that when your customer or prospect needs you, there you are.
“The clip-style magnets offer an item that has multiple uses. They can be used to clip a bag shut or hold a few pieces of paper up on a fridge or filing cabinet,” Stephanie said. The Croc Magnet Clip can hold memos, letters, coupons and more and also doubles as a strong chip clip.
Stick in your audiences’ mind with stickers decal and magnet giveaways
Whether your brand is spotted on a vehicle bumper or used to clip a bag closed, you’ll be grateful for the added exposure when sticker giveaways, decals and magnets are part of your marketing strategy.