Here in Wisconsin, we know a little bit about cold weather and the serious clothing needed to fight it. Sara, 4imprint’s outerwear merchandising guru, knows even more about toasty-warm jackets, vests, gloves and scarves. And our very own 4imprint Exclusive Crossland® brand of outerwear combines Sara’s expertise with features we know you’ll love—comfort, warmth, durability and style—at a price you’ll love even more. Check out the Crossland Soft Shell Jacket for top-notch quality and value.
As winter approaches, we checked in with Sara to gather a few insights on branding with insulated apparel:
Good bye, bulky outerwear. Hello, packable puffer jackets and vests
“Today’s quilted puffer jackets and vests have less bulky, streamlined silhouettes and work well in a mix of different weather conditions—lightweight enough so the wearer doesn’t get too hot, but insulated enough to keep the chill out,” Sara explained. “Insulated jackets and vests that are lightweight, yet warm, continue to grow in popularity. Many of them are also packable for easy transport, so they can be stowed away when not in use.”
Examples of these updated fashions include: The North Face® Insulated Jacket and Vest, Storm Creek® Quilted Performance Vest, Marmot® Variant Jacket and Vest, Prevail Packable Puffer Jacket and Vest and the Columbia® Oyanta Trail Insulated Puffer Jacket.
Classic and new outerwear brands offer more options
You already know the heavy-hitters in the apparel world: Eddie Bauer®, Columbia®, The North Face®, Marmot®, Under Armour®, Roots73®. Who wouldn’t want to receive a high-end jacket or vest that displays both a popular retail brand and your company logo? Think about your top customers, standouts on your sales teams, prospects who need a little persuasion…you get the idea!
“New this fall is a line of Spyder® outerwear. This popular retail ski apparel brand is now offered by 4imprint in a selection of men’s and ladies’ styles.” The Spyder Sweater Fleece Jacket, Hayer Hooded Fleece Jacket, Transport 1/4-Zip Fleece Pullover and Transport Soft-Shell Jacket are examples of Spyder fashions that are ready to display your embroidered logo. Treat your best and brightest to the quality outerwear they deserve.
Versatile 3-in-1 jackets offer multiple levels of warmth
“These are three jackets in one, so you have options for seasonal weather,” Sara said. “Typically, they include a wind- and water-resistant outer shell that can be worn alone or with an inner insulating jacket that zips into the shell. The inside jacket can also be worn solo and is often made of fleece or a quilted insulated material. And they are often hooded for added warmth and weather protection when needed.”
These embroidered jackets offer your customers and staff a versatile promo gift that will be used and seen during spring, summer, fall and even winter, depending on where you live. That means more promotional mileage for your investment.
Beanies, scarfs and gloves: cold-weather accessories to the rescue
If you’ve spent time in extreme winters, you know that people lose a great deal of body heat through their head, which shows the importance of warm headwear. Fingers and toes get cold the fastest, so warm gloves are also a necessity. “We offer a variety of accessories to keep people warm on chilly days. They are functional and come in a wide array of styles and colors,” Sara said. Gloves with easy-access flaps are handy for touch-screen devices. Check out a few of our cold-weather accessories for your warmest promotional gifts.
The Crossland Beanie or Pom Pom Spectator Beanie are eye-catching giveaways they’ll be proud to wear. Full Color 3-Finger Touch Screen Gloves and Efficient Knit Mittens are handy, affordable winter gifts that help keep their hands warm. Try the Fleece Neck Gaiter or stylish Marled Scarf for a distinctive, unexpected gift that will complement any cold-weather outfit. If you want to create a combo gift that’s sure to please, check out the Cozy Fleece Gift Set or Varsity Beanie and Scarf Set.