Among the reasons promotional products are consumers’ favorite form of advertising—above TV, radio, print and online ads—is the variety of options. Branded promo products come in a seemingly endless number of options. And for many types of products, there are different imprint methods available. Let’s explore four imprint possibilities and a selection of products that feature them.
Embroidered: Professionally sewn to go the distance
An embroidered imprint brings a bold look with added durability. For those reasons, a company focused on quality might issue new hires a trucker cap to welcome them to the team. Or the owner of a retail store might outfit their workforce in embroidered polo shirts.
Embroidered logos aren’t just for apparel. The North Face® Connector Laptop Backpack makes a great graduation gift for students moving on to new chapters in their lives. An embroidered sherpa blanket, meanwhile, can feature a school’s branding and be a comfy keepsake for a dorm room or apartment.
Debossed: Executive style you can feel
Pressing a design into a surface can be a subtle and sophisticated approach to brand promotion. As a nonprofit director, gift your board debossed zippered padfolios and get ready to field questions about where you purchased such a professional-looking product. Or choose vintage leather coasters to class up the next fundraising dinner.
A CEO or business owner can select a duffel bag as a stylish way to reward employees for a successful year—especially if their role involves business travel. Add a debossed luggage tag to the package or use one as a stocking stuffer to complete the cohesive, professional look.
Engraved: A brilliant way to showcase your company name
A print created by carving or cutting can be both striking and long-lasting. And that can be the goal for many products—from a crystal award given to an outstanding volunteer or a bottle/can opener handed out to trade show attendees.
Drinkware can be an especially sharp choice for engraving. A pint glass with an etched logo is a classic item to sell as merchandise or serve customers at a restaurant or brewpub. A business of any kind that serves beverages—be it smoothies, tea or soda—could benefit from adding an engraved vacuum mug to its product offerings.
Screen-printed: Designs to draw attention to nearly any item
Screen prints are popular for a reason: They’re an effective and affordable way to increase brand visibility on a variety of imprinted promo products. For example, a Hanes® T-shirt is a classic look to outfit employees, volunteers or everyday supporters. In a similar manner, a Gildan® fleece hoodie can help keep them warm and stylish while working outdoors, cheering on a team or just moving about town, sporting your logo like a billboard.
Beyond common clothing items, screen printing can turn an item like a spiral notebook into a useful gift for conference attendees or new employees needing to take notes. A less common item—but one that can be essential under certain circumstances—is a poncho. Pack them for your team before an outdoor adventure and, should it begin to rain, they’ll be happy (and relieved!) to promote your logo and avoid a soaking.
Find the right branded promo product—and the right imprint method
Embroidered, debossed, engraved and screen-printed are just some examples of what’s possible with imprinted promo products. Others include applique, full color and molded. When zeroing in on your branded promo product strategy, finding the right imprint is an important step toward success.strategy, finding the right imprint is an important step toward success.