Physical activity is known to boost brain health, lower the risk of certain diseases and make everyday activities easier. At work, it can improve productivity, boost morale and aid in employee retention. A new year is the ideal time to boost their fitness and your brand. The following ideas, coupled with fitness promotional items, can help.
Nutritious choices
Collaborate with a local chef to host a healthy-cooking class at work. Give each team member an apron, and inside the pocket, tuck healthy recipes they can make at home. Include a fun chef’s hat jar opener to leave a lasting impression.
Boost social media engagement and awareness by doing a live talk with a nutritionist or inviting them to write a blog on your behalf. Thank your guest speaker or blogger with a sleek lunch box, and keep extras on hand as giveaways for people who often engage with your brand.
Create a community culinary experience by inviting followers to share their favorite healthy recipes. Compile the recipes in your newsletter or on your website. Be sure to thank participants by entering them into a prize drawing for a recipe journal.
Mindful mental wellness
Keep your employees focused and sharp by offering virtual or in-person daily mindfulness sessions. A wellness giveaway like an adult coloring book can help team members destress and unwind at the end of the day. Need a great employee milestone anniversary gift that promotes self-care? Give a gift card for a spa day or relaxing massage.
Promote wellness (and your brand) at trade shows by handing out stress-relief kits that include a massager and stress reliever. And help attendees recharge by offering healthy snacks they can enjoy while taking a load off in a comfy seating area.
Encourage community mental wellness by hosting a book club for customers, team members and neighbors. Choose books that promote health and well-being. Imprint your reading list and meeting dates on paper bookmarks that you can give to participants. Enhance the experience by inviting an author for a book signing and discussion.
Step up physical fitness
Kick off the new year with an employee step challenge. Give everyone a pedometer watch, and set a daily step goal. Or provide team members with a company-paid subscription to a wellness app so they can digitally engage and compete with others.
Boost brand visibility by participating in a health and wellness fair or local YMCA® sponsorship. Provide fitness promotional items, like cooling towels, imprinted with a QR code that takes people to your website or social media page.
A fun-run or race presents another great wellness-focused sponsorship opportunity. Outfit employee volunteers in branded shirts to make them (and your brand) stand out.
Start a hiking or cycling club to encourage physical activity and team bonding. Encourage people to join by providing hydration bags to participants.
Flourishing finances
Launch a “Save With Us” month to empower employees to take charge of their finances. Place a piggy bank on everyone’s desk as a fun, tangible reminder to save their extra dollars. Imprint it with a URL leading to an internal savings chat or forum for people to share tips and progress.
Host financial literacy webinars to inform team members of investment best practices, especially those related to your organization’s retirement offerings. Include an interactive Q&A session to foster deeper learning and engagement. Provide attendees with USB drives loaded with helpful resources.
Organize a yearly benefits meeting, led by an expert, to discuss company offerings in detail. Hold it over the noon hour, and provide a box lunch for everyone who attends. Hand out notebooks and pens so team members have a place to jot notes, questions or concerns.
Strengthen ties
Incorporate fitness promotional items into your branding strategies to help foster deeper customer and employee engagement while showing that you care for their wellness. Here’s to a year filled with healthy bodies, minds and brands.