How to use the AIDA funnel to convert leads into customers
The AIDA funnel provides you with more control over potential customers’ paths as they make their way f...
How to use the AIDA funnel to convert leads into customers – Canada
The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...
How to use video marketing to boost sales
Wondering how to use video marketing to increase sales even when you can’t be in-person with customers?...
How to use video marketing to boost sales – Canada
Sales videos can boost customer trust, better explain products and services and ultimately increase purch...
How water bottles for fundraising help answer the call of duty
Many veterans find themselves without food or a home. Veterans Outreach of Wisconsin works to change that...
Huntingdon Primary School: one by one story
Huntingdon Primary School received a promotions grant through 4imprint's one by one charitable giving pro...
IKEA Life Report: Mug giveaways make morning routines better
IKEA's recent study shows most morning routines include eating breakfast at home, which makes coffee mug ...
Impactful branding ideas using promotional products
Form meaningful connections with customers and prospects by combining brand essentials, like voice and st...
Improving Parent Teacher Conferences
Learn about improving parent teacher conferences by encouraging participation and providing valuable feed...
Increase brand exposure with promotional products under $1
With bootstrap marketing, small budgets are not match for sharp ideas. These strategies, coupled with pro...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Influencer marketing for nonprofits: How to choose the right influencers
Influencer marketing for nonprofits provides a host of benefits to your organization. Check out 5 ideas o...
Influencer marketing for nonprofits: How to choose the right influencers – Canada
Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...
Journals and notebooks bound to excite
Promotional journal and notebooks make great gifts. 4imprint’s expert merchandiser, Jacki A., offers st...
Joy marketing: Share smiles with fun giveaway ideas
Elicit happy feelings from your audience with a sprinkle of joy marketing. Fun giveaway ideas are the ici...
Keep all eyes on your brand with cool promotional products for 2023 – Canada
Keep your brand top of mind with trendy promotional giveaway ideas . We offer ideas like wellness items, ...
Keep all eyes on your brand with cool promotional products for 2023
Keep your brand top of mind with trendy promotional giveaway ideas. We offer ideas like wellness items, h...
Keep customers and staff refreshed with water bottle giveaways
Reusable water bottle giveaways are more useful than ever. As more businesses opt to eliminate single-use...
Kimberly High School: one by one story
Kimberly High School's Life Force club received a promotional products grant through 4imprint's one by on...
Leave a long-lasting mark with high-quality promotional pens
High-quality promotional pens offer a look, feel and function anyone can appreciate. A premium pen makes ...
Lip balm giveaways go everywhere you want your brand to be
Lip balm giveaways bring big marketing potential in a travel-friendly size. Customers will love the way t...
Logoed business giveaways for your new year’s plan
Meet your company’s growth and development goals with these small business giveaway ideas. We offer ide...
Logoed gift ideas for everyone on your business list
4imprint’s gift merchandising expert Jacki shares timely recommendations for branded gifts, from desk a...
Logoed giveaways to set yourself up for a successful new year – Canada
Exceed your company’s growth and development goals with business giveaway ideas. We offer ideas to help...
Logoed tools to build your brand
Jump on the DIY-home projects bandwagon by offering the best in custom promotional tools. Find out what m...
Long-lasting marketing: Promotional products for employees and customers
Longevity marketing aims to ensure your message and brand stand the test of time. Enduring promotional pr...
Make a big impression with fun trade show display ideas
4imprint has trade show display ideas for your next show or event. Choose from floor and tabletop display...
Make a lasting impression with creative leave-behinds
Get customers to remember your company’s name and solutions long after you’re gone with creative leav...
Make a promotional date with calendar giveaways
Despite all the digital calendar options, the sales of paper planners, appointment books and other calend...
Make a splash with custom logo summer drinkware
Make a big splash with your next marketing promotion. 4imprint merchandising expert Mae shares the scoop ...
Make connections with trade show giveaways
Face-to-face meetings are few and far between, yet trade shows provide a perfect opportunity to connect. ...
Make the most of your trade show experience
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make the most of your trade show experience – Canada
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make the most out of the ‘sea-son’ with beach promotional items
Do your customers or staff love sun, sand and fun? These beach promotional items will join them every tim...
Make your Mark with these Business Card Alternatives
Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...
Make your mark: Imprints for branded promo products
From embroidery and engraving to debossing and screen printing, choosing the right imprint for your item ...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Marketing your small business to a big-city audience
In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
Material matters in cool promotional items: the charm of wood, metal, cloth and glass
When it comes to gifts, material matters. From natural wood and soft cloth to sleek metal and upscale gla...
Melt away their stress with these health and wellness ideas
Help staff, customers and prospects disconnect from stress, refresh their minds and calm their nerves wit...
Melt their mental stress with these health and wellness gifts – Canada
Help staff, customers and prospects disconnect from stress, refresh their minds and calm their nerves by ...
Moleskine: Make the “write” impression with notebook giveaways
Moleskine notebook giveaways from 4imprint are a great promotional choice when you are looking to make ju...
Most popular promotional products get 2 thumbs up from our team
Want to stand out and be remembered by your clients and employees? We offer a few suggestions for the mos...
Motivate your sales team without monetary incentives
We hope these company thank-you gift ideas prove to be motivators for your sales team. Regardless of what...
Motivate your sales team without monetary incentives – Canada
Money talks. But can it buy the motivation of your sales team? While cold, hard cash can be a driver for ...
Must-Have Technology for Trade Show Travel
The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...
Need a backup plan for your canceled event? Connect with customer giveaways
If you need a backup plan to reach out to customers after your event got canceled, we have marketing idea...
Need a backup plan for your canceled event? Connect with customer giveaways – Canada
If you usually rely on events to connect with clients, you may need a backup plan. We offer alternatives ...
Need high-quality promotional gifts? Thule® is in the bag
When you need a high-quality promotional gift for corporate clients, team members or prospects, branded T...