The start of the year is a good time to take a hard look at your budget. After all, you never know what the next 12 months will bring. An easy way to keep costs down is to seek more affordable marketing items for upcoming promotions. Even the most budget-friendly promotional products can attract thousands of impressions, often for fractions of a penny each. Writing instruments, for example, average more than 2,400 impressions—and some can tally 10 impressions for every penny spent (PDF). Explore budget-friendly promos to help set your business up for success in the new year.
Inexpensive promo items make great team gifts
Providing meaningful gifts throughout the year while keeping your budget on course can be easy. Make a good impression on new hires or recruits by providing a welcome kit. Pack a tote bag with ear buds, snacks and other items they can use in the workplace. When they reach the three-month mark, celebrate by giving a planter kit imprinted with a message about your organization’s commitment to nurturing their growth. At six months, celebrate with a license plate frame so they can proudly display their employer’s branding everywhere they go.
Budget-friendly trade show products to raise awareness
Prepare for trade show season by stocking up on clever, useful and affordable promo items. A company connected to the automotive industry might set itself apart with functional themed giveaways, like air fresheners or car trash bags.
An organization related to food, cooking or housewares has plenty to serve up too. Provide a set of measuring spoons or a silicone spatula to event attendees who sign up for a newsletter or participate in a product demonstration.
Affordable marketing items to welcome event guests
If your organization hosts events like fundraisers, celebrations or all-team meetings, scope out budget-friendly goodie bags. A promotional tote can generate nearly 2,000 impressions over its lifetime (PDF). Provide one to fundraiser or party attendees and pack it with promotional gifts, like sunglasses in spring and summer or an ice scraper in winter. A can cooler or magnet makes is an ideal goodie-bag stuffer for annual team celebrations.
Custom merchandise to excite supporters
When your brand has the power to move merchandise, inexpensive promo items can be tacked on to larger orders or sold as keepsakes. Add a bumper sticker to online orders sold as part of a special sale. Or add a sport bottle to transactions over a designated dollar amount. A grocery store or food co-op can offer a sportpack as a stylish option for the bring-your-own-bag crowd. Or offer a wine glass at a discount price with every bottle purchased.
Stay on budget this year
When hoping to spend smart at the start the year, choose the most affordable marketing items to help you stay the course. Whether for team gifts, trade show giveaways, welcome baskets or merchandise, you can pack plenty of promotional bang for your buck.