The power of laughter
Improv Revolution—a student-led improvisation team— decided to create a vibrant contrast to the typical dramas that tackle serious issues. To unlock the power of laughter, the group held a comedy festival, providing it to the surrounding area free of charge.
Dreaming up the vision
The comedy festival’s vision was clear: Showcase diverse artists, create a platform for performances, inspire comedy involvement through workshops and let the laughter reverberate.
Rallying comedy crusaders
Improv Revolution students knew they’d need a community-driven effort to turn their dreams into reality. Armed with enthusiasm, they rallied fellow students, family members and friends for donations. Logo’d tote bags proved to be a powerful motivator in securing contributions.
Accent Handle Grocery Bag
“We compared our results from offering perks with a donation versus not offering perks, and we got more and bigger donations by offering perks,” said Joel Veenstra, faculty mentor. “People appreciate the swag and want to give more.”
Unleashing the power of humor
With funds in hand, the stage was set for an extravaganza: a four-day festival brimming with comedic talent. More than 35 performances, along with workshops and panels, captivated audience members, while nearly 100 diverse artists showcased their talents.
The community’s response was electric—566 participants joined the festivities. People experienced unforgettable moments, shared heartwarming stories and gave positive feedback. What’s more, the tote bags for a cause bonded strangers and created a sense of companionship.
“The bags create a sense of community that lasts even after the festival is over. When you see someone with the bag, you know they’re connected to the event and experience. It builds camaraderie and opens dialogue, like, ‘Oh you were part of that festival!’” said Veenstra.
Lights, laughter, action
As Improv Revolution discovered, igniting the power of laughter can uplift an entire community. Tote bags carry those feelings of joy and goodwill long into the future.
“The bags create a sense of community that lasts even after the festival is over. When you see someone with the bag, you know they’re connected to the event and experience. It builds camaraderie and opens dialogue, like, ‘Oh you were part of that festival!’” said Veenstra.
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