Take a page from this Swag Master’s handbook
The promotional pens used at One in a Mil’s (OIAM) book launch elevated their #SwaggingRights status to Swag Master. Here’s how:
Color coordination
The color selected for the pens was on-point with the book and the OIAM brand.
Practical use
Authors of Culture Driven Recruiting! were able to autograph copies of the book and give the promotional pen to event attendees as an added piece of swag.
Perfect setting
The pen fit in perfectly with the chic atmosphere of the book launch. It was a subtle way to keep the focus on the book while also promoting the brand.
Budget friendly
Ordering the Javelin Pen was a great option for a promotional item that would achieve OIAM’s goals without breaking the bank.
