Unifying volunteers
ProduceGood is a nonprofit food recovery organization that helps distribute excess fruits and vegetables in San Diego County to those in need. Vibrant colored hat giveaways worn at a recent community event earned them the title of Swag Master!
Purposeful produce
The organization partners with local farmers and citrus growers to distribute thousands of pounds of donated produce weekly through their CropSwap and Market Share programs. With food waste estimated to be between 30% and 40% and 1 in 5 San Diegans facing food insecurities, this program helps eliminate waste and provides food to children and adults.
A pop of color goes a long way
It takes a village to hold successful volunteer-based events. What better way to unite that village and make them stand out from the crowd than with matching twill caps? Volunteers could be spotted easily, and to add to the fun, the hat giveaways’ bright orange color matched much of the citrus being distributed!
Building community
The hats were such a hit, each one of ProduceGood’s volunteers wanted one. Not only did the hat giveaways unite the group of volunteers, they helped creatively bring attention to the organization’s mission of distributing food from local farmers and citrus growers.
