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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Touchscreen Technology: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.)—Touchscreen technology is intuitive. Easy-to-use. And, it’s changing the way consumers use a wide range of devices while powering a surge in consumer demand for smartphones and tablets. 4imprint’s newest Blue Paper®, podcast and infographic, Touchscreen technology: The world at your fingertips, looks at the technology and explores what this rising demand for it means to business, government and nonprofit organizations.

In addition to profiling touchscreen technology’s history and differences among touchscreen systems, the Blue Paper also looks at how businesses across industries are using touchscreens to save time, improve customer experiences and increase sales.

“Whether you are using touchscreen technology in your organization or just beginning to consider the idea, this Blue Paper may interest you,” said Greg Ebel, vice president of sales and marketing, 4imprint. “In addition to providing useful background on the technology itself, this Blue Paper provides examples of ways organizations are putting touchscreen technology to work for them.”

This Blue Paper and podcast provide an in-depth look at touchscreen technology. Expect to learn:

• Touchscreen technology’s evolution
• How touchscreen technology works, including an overview of the 4 different system types
• Ways touchscreen can be used to improve customers’ experiences
• How companies can integrate touchscreen to enhance marketing efforts

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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