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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

The ABCs of A/B Testing: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.)—or Although A/B testing has helped many companies improve sales, increase revenue and generate leads, it is still not an adopted practice in part because many organizations either don’t know about it don’t know how to do it. 4imprint’s newest Blue Paper®, podcast and infographic, Learn to Read: The ABCs of A/B Testing, include steps businesses can use to get started with A/B testing including goal identification, hypothesis development and test element determination.

In this Blue Paper, expect to find elements best suited for A/B testing such as headlines, form lengths, promotional offers and images and also the benefits of A/B testing—namely its affordable, its easy to maintain and its instrumental in making fact-based decisions that yield results.

“Organizations interested in improving the performance of a website, digital offer or email campaign may find the tips in this Blue Paper helpful,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It provides tools and resources nonprofit organizations, government agencies, small businesses and corporate enterprises can use to get the most out of their tests.”

This Blue Paper and podcast offer complete, step-by-step guidelines for companies looking to get started with A/B testing. Expect to find:

• Benefits of A/B testing such as increased conversion rates, sales and revenues
• Descriptions of A/B testing limitations, including a focus on only short-term goals and lack of behavioral insight
• A summary of the seven-step, scientific method behind A/B testing
• Online tools and resources to implement and analyze A/B tests
• Answers to FAQs such as the duration of A/B tests, steps to take post-test and potential test outcomes

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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