4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Promotional Products Retailer 4imprint Releases
Customer Experience Management White Paper

(OSHKOSH, Wis.)—Marketing dreams – and nightmares – are built on customer experience. So, how can an organization design and implement the ideal experience? Imprinted items retailer 4imprint offers insights into the art and science of customer experience management in a newly released Blue Paper®, Customer Experience Management: Putting Customers in Charge.

Customer Experience Management focuses on addressing customer needs at every touchpoint in the relationship, shaping the customer’s interactions by anticipating and addressing needs and desires every step of the way. To do this, experts recommend organizations:

1. Learn what customers expect, want and need from their interaction with an organization.
2. Compare those expectations, desires and needs to the experience the organization currently provides.
3. Redesign the interactions to bridge that gap.

The long-term strategy takes time to implement, but researchers say the investment pays off, by building loyalty and turning customers into ambassadors who deepen their relationship with the organization and encourage friends and family members to do the same.

“The neat thing about this idea is that organizations of any size and sector can do it,” said Kevin Lyons-Tarr, President, 4imprint. “Whether you run a small business or work in health care, government or for a nonprofit organization, you’re likely to find an idea or two in this paper that you can take and put to work for you.”

Putting Customers in Charge is a complimentary Blue Paper (4imprint’s version of a white paper) and podcast available for download at www.4imprint.com/bluepaper.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepaper in both print and podcast forms, Blue Papers are also available on iTunes®. Blue Papers cover popular, cutting-edge business, marketing and management topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional products throughout the United States and Canada. For more information, log on to www.4imprint.com.

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