4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Plan, Promote and Party:
A Beginner’s Guide to Planning Internal Company Events

4imprint Presents Latest Blue Paper™ and Podcast

(OSHKOSH, Wis.) – There’s no doubt about it: Planning internal company events is a challenging and time-consuming task. Well-planned events may re-launch a brand, educate a staff, build camaraderie and reward employees for a job well done. Poorly planned events, on the other hand, waste precious company resources and may actually hurt morale. This month’s Blue Paper and podcast from promotional products retailer 4imprint entitled, Plan, promote and party: A beginner’s guide to planning internal company events, provides in-depth guidance for anyone charged with pulling off a successful internal gathering.

With employee time and company resources at stake, businesses can’t afford to approach an internal event without a strong planning team, clear goals and an action plan. The Blue Paper, 4imprint’s version of a white paper, compiles the wisdom and experience of numerous expert event and meeting planners with additional resources to help internal event planning committees form a strategy to get the most value—for both employees and employer—out of a company event.
“Internal company events—from training sessions to team building to employee appreciation—are necessary for any business or organization,” says Kevin Lyons-Tarr, president for 4imprint. “This Blue Paper presents a strategic approach to planning business events and meetings that keeps company objectives in mind.”
The Blue Paper and podcast provide a step-by-step approach to planning an internal company event, including:
• Forming an event planning team
• Setting event goals and a budget
• Developing an action plan
• Promoting the event
• And more!
To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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