4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546


Online Retailer 4imprint Announces White Paper and Podcast:
Emergency Planning for Small Businesses

Blue Paper® explores how to plan for and recover from disasters for small businesses

(OSHKOSH, Wis.)— Promotional products retailer, 4imprint focuses on the importance of emergency planning in its newly released Blue Paper® and podcast, Emergency Planning for Small Business.

Unexpected events such as natural disasters, theft, or data loss can be crippling to any small business. In fact, an estimated 30 percent of small businesses in the United States alone have experienced a disaster in the past three years and at least one in four of those businesses never reopened.

“We certainly all hope that no business is struck by disaster, but unfortunately, it happens” says Kevin Lyons-Tarr, president of 4imprint. “The best way to deal with any emergency is to be as prepared as possible. This Blue Paper tries to do that by providing an overview of disaster planning.”

In addition to sharing what benefits some businesses and experts find in having an emergency plan in place, this Blue Paper shares advice from sources such as the U.S. Department of State and The American Red Cross to address what small businesses should do before and after an emergency, how to do it and what to communicate to whom in the event that something goes awry.

Blue Paper (4imprint’s version of a white paper) and podcast available for download at https://info.4imprint.com/bluepapers/.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at https://info.4imprint.com/bluepapers/ in both print and podcast forms, Blue Papers are also available on iTunes®. Blue Papers cover popular, cutting-edge business, marketing, human resources and management topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada the United Kingdom and Ireland. Its product offerings include corporate gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars and much more. For more information, log on to www.4imprint.com.

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