FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

New Blue Paper® and Podcast from 4imprint on
Direct Mail Marketing Now Available

(OSHKOSH, Wis.) –Even with the advent of the Internet and online communications, research still suggests that more than 75 percent of marketers use direct mail strategies. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, entitled Direct Mail Marketing, explores why this tried-and-true strategy has made marketing efforts successful for many businesses and what benefits such strategies hold.

According to the Unites States Postal Service™ (USPS), 98 percent of consumers bring in their mail the day it’s delivered and 77 percent sort and read mail immediately. Perhaps part of this reason is because direct mail has proven to be one of the most targeted and personalized marketing strategies. Combine that with great copy, appealing design and budget-conscious distribution, businesses and organizations can have a winning strategy to boost awareness or sales.

“Although other forms of marketing continue to take form and gain momentum, direct marketing continues to be an effective marketing strategy, and this paper takes a good look at the elements to consider,” says Greg Ebel, vice president of sales and marketing for 4imprint.

Direct Mail Marketing explores what makes for successful direct marketing copy and shares anecdotes on what has worked businesses who regularly implement direct mail marketing strategies, including:

• Setting objectives and measurement benchmarks for direct mail campaigns.
• Working with the USPO, mail houses and direct mail specialists to identify budgetary obstacles, design and mailing implications.
• Cost considerations, such as quantity, paper weight, lists, design and printing.
• Personalization, such as variable printing, customized marketing Web sites and simulated handwritten notes.

To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers®
4imprint Blue Papers® are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, and much more. For additional information, log on to www.4imprint.com.

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