4imprint, LLC

FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

New Blue Paper™ and Podcast from 4imprint Examines the
Recession’s Top Ten Lessons from Successful Businesses

(OSHKOSH, Wis.) –Every major event in business is learning opportunity and the recent worldwide economic recession is no exception. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, entitled Lessons from the Recession’s Most Successful Businesses, looks at the nation’s businesses that not only sustained, but actually grew throughout the downturn and why.

“This paper provides some real world examples of how companies not only survived the recession, but thrived” says Kevin Lyons-Tarr, president of 4imprint. “From investing in innovation to exemplifying customer service, they stuck to their beliefs in their business and strategies, regardless of economic climate. The recession offered us a good reminder that it’s time to get back to basics—and to value employees and customers.”

According to the Bureau of Labor Statistics, it’s estimated that during 1998 to 2005 only two-thirds of new small businesses survived their first two years, while only 44 percent made it past the four year mark. The reasoning as to why these businesses didn’t succeed varies, but one thing stands true: The ones that did succeed will likely thrive well into the future.

Lessons from the Recession’s Most Successful Businesses presents case studies from Apple®, C.F. Martin and Co.™, Cisco Systems, Inc.™, and Ford Motor Co. and others to explore time-tested tactics such as building a strong brand, defining and adjusting your business’s niche as necessary, knowing your industry, understanding and valuing customers, investing in innovation, becoming indispensible, involving staff, and more. To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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