4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546


Metrics, Measures, and Outcomes: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.) – Measurement. It’s a top challenge cited by business leaders and marketing executives alike. For some, the challenge lies in determining how to measure and attribute the impact of new media channels on business results. For others, the measurement is a new practice. For these organizations, developing skills and identifying tools throughout the organization represents a learning opportunity.


4imprint’s newest Blue Paper®, podcast and infographic entitled Hungry for change? Learn about metrics and measures: the M&Ms of business outlines how to understand, define, and implement a measurement strategy. From basic definitions like the difference between a measure and a metric to tools like KPIs and Balanced Scorecards, this Blue Paper is designed to help organizations begin to develop a measurement strategy.

“This Blue Paper looks at the basic principles of metrics and measures,” said Greg Ebel, vice president of sales and marketing at 4imprint®. “It gives practical tips on how to get started and how companies use different tools and methods.”


This Blue Paper and podcast provide a comprehensive look into the world of metrics. Expect to learn:


  • How to define metrics, measurements, and outcomes, and other key measurement features like KPIs
  • The difference between functional and business-specific metrics
  • How to get started developing a measurement strategy in your organization.
  • An overview of tools and approaches to help you get started
  • Measurement best practices and examples


Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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