4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546


Latest from 4imprint Shares Tricks on Working with Generation Y

(OSHKOSH, Wis.) – Workforce dynamics are shifting, and promotional products retailer 4imprint wants organizations to be prepared to welcome a new generation of employees: Generation Y. With its latest Blue Paper™ installment, 4imprint offers organizations a variety of tips to attract, motivate and retain budding Millennial cohorts.

According to The dawning of a new workforce: When “Generation Y” comes knocking, Generation Y encompasses roughly 76 million individuals born roughly between 1980 and 1995–the majority of whom are searching for employers who support their need for excitement, making a difference and being a part of something bigger.

“Generation Y is very different from generations preceding it, and will likely shift company dynamics,” shares Mary Curtin, 4imprint vice president of human resources. “Millennials require a change in management and communication styles, and this requires a proactive approach.”

The Blue Paper™ covers a variety of topics related to seamlessly transitioning Generation Y into an organization’s team, including:

• How to recruit Millennials in a way that speaks to their interests and values
• What perks Generation Y job seekers look for in an employer
• How to communicate with Gen Y-ers in a way that makes them comfortable
• Fostering positive relationships between varying generations of employees
• How to motivate Millennials and make them long-standing team members

“The dawning of a new workforce” helps its readers focus on Generation Y as an asset to their organization, versus a roadblock to success. To read it in full, visit 4imprint’s Web site.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, and much more. As of January 1, 2010, 4imprint, Inc. is offering a new guarantee on all promotional products. For additional information, log on to www.4imprint.com.

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