4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

How to Train for an Online Analytics Marathon: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.)—Though strengthening analytics practices is a key goal for many organizations, marketers cite not having the right technology to capture and store data and a lack of data-driven insight as top challenges in achieving that goal. 4imprint’s newest Blue Paper®, podcast and infographic, How to Train for an Online Analytics Marathon, discusses how businesses can build an analytics practice to forecast trends, increase financial performance and make better decisions, faster.

The Blue Paper shows how organizations can begin with basic analytics and grow to use more complex statistical modeling to predict customer behavior, compare trends, determine business impact and take action.

“Those companies interested in deepening their understanding of analytics may want to read this Blue Paper,” said Greg Ebel, vice president of sales and marketing, 4imprint®. “It offers insights on the many different metrics—ranging from basic to complex—a look at available analytic tools and methods, and tips on using analytics to make better business decisions.”

This Blue Paper and podcast offers a comprehensive look at the different kinds of analytics and what they might tell you. Expect to find:

• An in-depth look at the analytics continuum—from standard reporting to predictive analytics
• A complete description of online analytic categories—audience, traffic sources, content and conversions
• A step-by-step process to implementing analytics in your organization
• Helpful tips on choosing the analytics tools that are right for your company
• A complete glossary of business analytic terms and tools

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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