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Becky Dillenberg, 4imprint
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Hip to Clip: The Latest Blue PaperTM and Podcast from
4imprint Highlights Online Coupon Strategies
(OSHKOSH, Wis.) – In 2009, some 8.6 million households reported regular use of online coupons, demonstrating again that coupons aren’t just for the Sunday circular any more. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, entitled A new way to clip: Developing an online coupon strategy, shares this and other insight on online coupon strategies and outlines what businesses should know before implementing their own.
“Retailers have known for a while that coupons can be key to cultivating customer loyalty and driving sales,” shares Greg Ebel, vice president of sales and marketing for 4imprint. “But more and more, research is indicating that online coupons can be more effective than print coupons.”
In fact, while average redemption rate for print coupons is about 1.2 percent, recent studies have indicated that online coupon redemption rates are upward of 10 to 15 percent.
A new way to clip: Developing an online coupon strategy explores how online coupon strategies can help businesses to incentivize purchases, drive Web traffic, build customer loyalty, measure the effectiveness of communications channels and increase word of mouth among target audiences.
Also covered in this Blue Paper are helpful ideas to developing an online coupon strategy, including identifying target audiences, setting discount or promotion prices, implementation and measurement. To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.
About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, and much more. For additional information, log on to www.4imprint.com.
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