4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

From Cold Calling to Social Selling: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.)—As consumer behavior changes, organizations’ sales strategies are increasingly using new technology and communication channels to reach potential customers. 4imprint’s newest Blue Paper®, podcast and infographic, From cold calling to social selling: 8 tips on how to modernize sales strategies, describe how sales roles are projected to evolve, how organizations are shifting their focus to changing consumer behavior and how to strike a balance between personal and technology-driven sales contacts.

In addition to tools and resources businesses can use to define, develop and enhance their sales processes, this Blue Paper also presents tips on thinking like a consumer. The goal: Give customers the information they want and need to make a purchase. The Blue Paper also describes using predictive analytics to better define sales leads and ways to transform your sales force into the experts today’s consumers expect them to be.
“If you’re looking for ways your organization can refresh its sales strategies, this Blue Paper may be of interest to you,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It offers insight on how effective organizations are balancing both modern and traditional approaches to sales.”

This Blue Paper and podcast provide 8 sales strategies used by successful businesses including:

• Finding balance between virtual and face-to-face customer interactions
• Identifying consumer communication preferences to better reach consumers when they’re ready to buy
• Implementing social selling to gain additional business and attract new customers
• Using inbound marketing methods such as blogs and podcasts to increase lead-to-sale conversions

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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