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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Bring Your Own Device (BYOD) to Work: 4imprint Releases Newest Blue Paper and Podcast

(OSHKOSH, Wis.)—An estimated 85 percent of companies allow employees to bring their own computers, tablets and smartphones to work and sync them with the organization’s email, file servers and databases. Bring your own device (BYOD) can be advantageous for both employees and corporations but it doesn’t come without risk. 4imprint’s newest Blue Paper®, podcast and infographic, Bring Your Own Device (BYOD) to Work: How It Can Be a Thirst Quencher for Your Company, explores the benefits of BYOD including increased productivity and improved responsiveness and also discusses how organizations can mitigate the associated technology and security risks.

An effective BYOD strategy should address technology requirements, IT support guidelines and acceptable use. This Blue Paper will discuss in detail BYOD best practices including investment in mobile device management (MDM) software, development of a service policy and providing clear usage policies as well as consequences for misuse.

“Whether your organization is already allowing employees to use their own devices for work or just considering this approach, this Blue Paper may be useful,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It includes tips for launching or expanding a successful BYOD program.”

This Blue Paper and podcast include:

• How BYOD can provide companies with better access to technology, greater flexibility and even energy savings
• The cons associated with BYOD including data security and privacy risks plus best practice measures to reduce these risks
• Helpful resources and links to mobile device management (MDM) software summaries and reviews
• Guidelines to help organizations develop acceptable use policies and employee guidelines

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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