4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

Adaptive Content: 4imprint’s Latest Blue Paper and Podcast
(OSHKOSH, Wis.) – Web pages. Email messages. Tweets. Blog posts. With a dizzying amount of new content being developed each day, organizations are looking for new ways to make sure the information can be easily re-used and shared. Enter adaptive content. This emerging approach separates content from format and display, creating a library of content “chunks” that can be used across media that gives users a better experience and increases content sharing.

Adaptive Content, a new Blue Paper®, podcast and infographic from promotional products retailer 4imprint®, describes what makes content adaptive, the technologies that make it possible, and how organizations can benefit.

“Organizations who are looking for new ways to get the most from the content they develop might want to take a look at adaptive content,” said Greg Ebel, vice president of sales and marketing, 4imprint. “This Blue Paper includes both specific examples of how organizations are using adaptive content and its revenue impact.”

This Blue Paper® and podcast provide a comprehensive look at adaptive content. Expect to learn:

  • Definitions
  • An overview of the technologies that support adaptive content (HTML5, CSS3 and responsive design)
  • Benefits, including reducing the strain on internal resources and increasing the delivery of personalized content
  • Actionable steps toward bringing adaptive content to your organization

Visit www.4imprint.com/bluepapers/ to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers/, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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