FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint’s Newest Blue Paper™ and Podcast Delve into
How Web 3.0 Will Change Marketing

(OSHKOSH, Wis.) – While many marketers are still coming to grips with Web 2.0, the next iteration of the Web is just around the corner. The new technologies it brings serve to enhance the ways in which marketers seek data, communicate information and offer products and services to consumers. Yet, many marketers have no idea what’s coming. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, called Marketing and Web 3.0, explores the areas of Web 3.0 that stand to impact marketing the most.

“Web 3.0 is a major shift,” says Greg Ebel, vice president of sales and marketing for 4imprint. “While Web 2.0 was about linking people, the next evolution of the Web is about linking data and perfecting an ‘open’ environment. It’s an exciting time for marketers, but equally, we all need to be at the table to begin to figure out what it all means.”

Blue Paper Marketing and Web 3.0 is a compilation of information regarding new innovations designed to help spark conversation among marketers by examining …

• Linked Data and the Semantic Web’s potential effects on research, content creation and targeting audiences;
• Open source, OpenID™ and Open Graph Protocol and how the greater pool of knowledge and collaboration will decrease product-to-market timeframes and increase innovation;
• Software as service, along with cloud computing, and how these will improve marketing efficiencies; and finally ….
• The latest trends in Artificial Intelligence.
To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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