4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint’s New Crowd-sourced e-Book: 72 Creative Promotional Product Uses

(OSHKOSH, Wis.)—A small business logs a direct mail open rate of 16%, thanks to a colorful, branded pen. A school nurse credits a water bottle giveaway for fewer student stomachaches and headaches. An Accounts Receivable office resolves 25% of its open cases using a branded jar opener. These are just some of the success stories profiled in the Promotional Products Work 5th edition e-book from 4imprint®. The newly released guide includes dozens of ideas direct from customers who’ve used promotional products to get results in business, government, non-profit, education and healthcare organizations. The e-book draws its ideas from surveys conducted with customers who ordered and used promotional products.

With 72 different ideas coming from a broad range of industries, this e-book is an idea-filled guide to using logo-emblazoned giveaways, promotional items, corporate apparel and personalized gifts. Customer stories include ideas to:

• build brand awareness
• generate tradeshow buzz
• spread the word
• say thank you
• give incentives
• promote teamwork
• raise funds for a cause

“We are so grateful to those who have contributed their stories and ideas so that others can be inspired,” says Kevin Lyons-Tarr, CEO, 4imprint. “Our customers are so creative. It is an honor to be a part of what they are doing in their industries.”

Among the 72 ideas included in the e-book:

• “I enclose my pens in a yearly direct mailer with the goal of turning prospects into customers. I’m guessing almost every piece gets opened because people can feel the pens inside. My bright orange pens grab attention and have staying power beyond my mail piece because they’re useful. National average response rate for direct mail is around 2%, but my mailers usually get about 16%, thanks in part to my branded pens.”
— Amy, Compass Writing

• “I ordered water bottles for all the elementary students in my school. As the school nurse, I have emphasized how important keeping students hydrated is. Unfortunately, students don’t always bring their water bottles. So each student is given one at the start of the school year and they must keep them at school. Every week I send them through the dishwasher. Having access to water throughout the day has decreased the number of headaches and stomachaches and has made students more aware of their body’s need for hydration. I am looking forward to giving each student a new water bottle this year.”
— Anonymous

• “I work in collections and we use promotional items like the football jar opener to entice our borrowers to open the envelope. They can feel and hear something inside the envelope, which has resulted in about a 25% resolution rate. And the price is right so it’s a great partnership.”
— Anonymous

The free e-book is available for download at https://4impr.in/1n7sjIe

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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