4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint’s New Blue Paper and Podcast Delve into the Future of Publishing

(OSHKOSH, Wis.) – For more than 500 years, the printed word has been used to tell stories and share news. In the past five years, however, one major event fed into a cultural, technological shift like gasoline on fire to impact print media in a revolutionary way. The latest Blue Paper™ and Podcast from promotional products retailer 4imprint, The Future of Publishing and What it Means for the Marketer, examines this shift and provides a background on the next era of publishing: Content.

“The world of print and publishing is changing rapidly,” said Greg Ebel, vice president of sales and marketing for 4imprint. “This paper discovers new tools and channels available to businesses and marketers and discusses ideas on integrating print with digital communications.”

While it’s true that an estimated 59 percent of Americans now seek news online as opposed to in print, according to the Direct Marketing Association 33 percent of people respond to direct mail by going online. Evidence, perhaps, that businesses need to continue to pursue traditional marketing and communications efforts while integrating new digital tools into campaigns at the same time. Tools like mobile advertising, social media, e-books, online print vendors and others.
Disappearing Ink? The Future of Publishing and What it Means for the Marketer provides background on the current state of print and the roles it plays in business and marketing, propose that businesses conduct a situation analysis and develop a new strategy as needed. Additionally, it outlines content creation trends that can help businesses integrate communications on- and offline.

To read this Blue Paper or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers™
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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