4imprint, LLC

FOR IMMEDIATE RELEASE
For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

The Year of the Mobile? 4imprint’s Latest Blue Paper® and Podcast Explores Mobile Marketing

(OSHKOSH, Wis.) – As the mobile community continues to grow, so does the business opportunity to reach new customers and engage current audiences. The latest Blue Paper and Podcast from promotional products retailer 4imprint, entitled Mobile marketing, explores these opportunities while addressing an increasingly common question: Just what exactly is mobile marketing?

“There is a great deal of interest and growth in mobile marketing as it is an extremely personal channel of communication, offering valuable content to engage target audiences at the same time,” states Greg Ebel, vice president of sales and marketing for 4imprint. “We felt now would be a good time to explore this evolving and expanding trend.”

According to Fast Company, there are 2 billion mobile subscribers in the world today and that number is projected to jump well-beyond 3 billion by the end of the year. What’s more, mobile marketing has already become a billion dollar industry and revenue projections steadily increase as more users subscribe and technology continues to advance.

The Mobile Marketing Blue Paper presents the many areas of mobile marketing, advantages (and in some cases, disadvantages) of various strategies and tactics, how to develop and implement a mobile marketing strategy, and tools and resources for measuring return on investment. The paper also features:

• Mobile-specific Web sites, URLs, templates and mobile-friendly graphics
• Text marketing basics, opt-in guidelines and distribution services
• Promotions, contests, applications, games and content ideas

To read this Blue Paper, or to download the Podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Papers®
4imprint Blue Papers™ are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers™ have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include corporate gifts, personalized gifts, custom shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars and much more. For additional information, log on to www.4imprint.com.

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