4imprint, LLC

For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546

4imprint® Releases Competitive Intelligence Blue Paper and Podcast

(OSHKOSH, Wis.)—An estimated 90% of Fortune 500® companies rely on competitive intelligence tactics for strategic decision-making. Mission Possible: Become a Corporate Sleuth with Competitive Intelligence, 4imprint’s newest Blue Paper®, podcast and infographic, offers tips to help organizations of any size implement competitive intelligence to understand its market, target consumers, predict market potential and stay abreast of competitor offerings and pricing.

Like other business strategies, competitive intelligence follows a defined process. This Blue Paper looks at gathering, converting and using competitive data, offers insights on using these elements to make business decisions and outlines a 4-step plan to define goals, collect, analyze and distribute competitive data.

“Organizations looking to better understand competitors may be interested in the process and tools laid out in this Blue Paper,” said Greg Ebel, vice president of sales and marketing, 4imprint®. “It includes practical advice on both gathering and using competitive intelligence.”

In this Blue Paper and podcast, you can expect to learn:

• Real-life examples of companies using Competitive Intelligence as a business strategy
• The role of the Internet and social media in intelligence gathering
• The key challenges and how to avoid them
• The differences between strategic and tactical Competitive Intelligence
• Resources and tools your business can use to gather and analyze competitive data

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

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