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For more information, contact:
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546
4imprint® e-book Showcases 38 Customer Stories, Using Promotional Products to Get Results
(OSHKOSH, Wis.)—When horseback riders promoting the sport of competitive trail riding meet other riders on the trail, they hand out dual-purpose promotional fans. The hand fans can be used to cool the horses. And, they double as business cards for the organization itself.
When a Model UN team needed to raise funds to attend an event, they chose promotional umbrellas in school colors to get the job done. Parents who purchased the umbrellas commented the umbrellas made it easy to spot each other at events.
These are just some of the creative ways 4imprint customers are using promotional products to get results. In the Promotional Products Work 6th edition e-book, the promotional products retailer profiles 38 customers who use promotional products for fund-raising, thank you gifts, buzz-building, branding, word of mouth marketing, team-building, tradeshows and incentives.
The e-book draws its ideas from 4imprint’s ‘Two-Second Surveys’, conducted with customers who ordered and used promotional products. With 38 different ideas from schools, government agencies, small businesses, healthcare and more, the e-book is an idea-filled guide to using logo-emblazoned giveaways, branded promotional items, corporate apparel and personalized gifts.
“Customers love both sharing and reading these stories,” said Kevin Lyons-Tarr, CEO, 4imprint. “Hearing how promotional products helped one customer get results is often the starting point for another customer’s successful campaign.”
Among the 38 ideas included in the e-book:
- “We are an infertility specialty practice helping people build their families. These bears, with our logo, are part of a gift bag we provide to our patients when they ‘graduate’ — meaning, when they are pregnant. It is often a long emotional journey and we are so pleased to be able to give our patients a cheerful teddy bear along with other items. We hope it reminds them how grateful we are that they chose us to help them build their family.”
— Darcie, Arizona Reproductive Medicine Specialists
- “We have an annual fundraiser to support the local fire department in getting new equipment. The community loves products with the fire dept logo and we are always looking for new ideas. We saw these water bottles and fell in love. We were able to sell them for $25 each bringing us a nice profit.”
— Mallerie, Dubois Volunteer Fire Department
- “We used [Paws and Claws lunch bag] as a giveaway if they sign up for our clinic’s pet wellness plans. It increased sales when people saw how cute they are and functionality they have to offer. It has been a great hit, so far, with our clients and their pets.”
— Tiffany, Town & Country Vet Clinic
The free e-book is available for download at: https://4impr.it/CRCZ
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.
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