This podcast examines marketing attribution, the various marketing attribution methods and how it can be used to maximize marketing budgets.
This podcast examines marketing attribution, the various marketing attribution methods and how it can be used to maximize marketing budgets.
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Recent reports estimate that in the next five years marketers will devote upwards of 20 percent of their entire budget to social media tactics.
In marketing attribution, each touchpoint in a customer’s purchase cycle receives appropriate credit for influencing the buying decision
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