4imprint, LLC


This Blue Paper® examines how companies can implement a competitive intelligence strategy to stay ahead of the competition. This paper explores the process and implementation of CI, as well as the role the Internet plays in helping organizations develop effective CI. It also discusses some of the challenges of CI and how to avoid them. No, you won’t be asked to dress in black and sneak into your competitor’s office, because in reality, you don’t need a disguise to find out more about your competition. A computer and a defined strategy is a good starting point. When done correctly, competitive intelligence will help your organization make better decisions and enhance organizational performance. So, get ready to become a corporate sleuth, without doing anything unethical or illegal. As a bonus, you don’t even need a ninja costume. (However, if you could get Tom Cruise, it might make employees take notice.)

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