Gina writes ...

How to make your first trade show a success

Are you thinking about adding trade shows to your sales and marketing mix?

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Amy writes ...

Personalize the customer journey for a smooth ride down the sales funnel – Canada

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Elizabeth describes ...

Personalize the customer journey for a smooth ride down the sales funnel

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Success stories: Follow-up trade show swag ideas that got results

It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies ...

Sarah recommends ...

Trade show follow-up trends 2019

While 2/3 of organizations attend to generate leads and 1 in 5 go to close sales, this research finds tra...

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Promotional mailers—new ideas on a marketing classic | 4imprint

In our digital world, a large space still exists for direct marketing. Try these tips and memorable promo...

Suzanne recommends ...

amplify®: Cool tech giveaways for the home

From sockets for smart bulbs, plugs and doorbells to Bluetooth® trackers and wireless chargers, these co...

Suzanne writes ...

Promotional glassware is a clear giveaway favorite

Promotional glassware giveaways have clear advantages. This high-end drinkware handles hot or cold bevera...

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Tiffany discusses ...

How to find and fill volunteer needs—and keep them coming back

Filling volunteers positions for school functions can be a hard task. Use these tips for before, during a...

Angie describes ...

How to find and fill volunteer needs—and keep them coming back – Canada

We're sharing tips for finding and motivating volunteers to help out at school functions.

Carol describes ...

Create a winning team with business partnerships

In relationships, each side supports the other to bring out the best in both.

Mark suggests ...

Create a winning team with business partnerships – Canada

If you’re looking to create a partnership with a for-profit company, check out this list of ways to mak...

Josh recommends ...

Novelty promotional items put a smile on customers’ faces

Novelty promotional items that are fresh and fun can make your customers smile. And smiling is good for t...

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Cheryl describes ...

Promotional fanny pack uses to rock your next trade show

Once considered an out-of-date fashion don’t, the fanny pack is currently having a big comeback. Stars ...

Robert recommends ...

Promotional fanny pack uses to rock your next trade show – Canada

A lot of trade show attendees travel many kilometres. Treat guests visiting from afar with a travel-frien...

Suzanne describes ...

Callaway® golf promotional products take your marketing to the next level

Callaway® golf promotional products, like innovative golf balls and performance clothing, will be apprec...

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How improving workplace culture can increase donations

Workplace culture is your organization’s personality—from your values to your vision. Creating a grea...

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Make the most out of the ‘sea-son’ with beach promotional items

Do your customers or staff love sun, sand and fun? These beach promotional items will join them every tim...

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Angie suggests ...

Follow-up tools to turn trade show prospects into customers

According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.

Amy discusses ...

Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

Whitney describes ...

5 fun ways to improve and personalize customer service

Everyone knows that customer service is important. But do you know just how important?

Gina writes ...

5 fun ways to improve and personalize customer service – Canada

Studies have shown 86 percent of buyers will pay more for a great customer experience.

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Simple ways to increase recurring donations throughout the year

Did you know that in a single year, recurring donors give 42% more than one-time donors?

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Simple ways to increase recurring donations throughout the year – Canada

Recurring gifts help you run your organization more effectively. With a simple donation setup, a lot of g...