Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Beyond hello and a handshake: How to network effectively

Networking can help you make connections with prospective clients. The latest edition of our Blue PapersÂ...

Alexis writes ...

Customer Loyalty Programs

Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...

Cassidy shares ...

Customers share tips: How to use promotional products

Get giveaway ideas. Customer share stories and tips on how to use promotional products to create team uni...

e-Book
Angie suggests ...

Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

Sarah recommends ...

Get to the Core of Your Organization’s Values

Core business values are an important part of a business’ culture. This article explores the importance...

Amy discusses ...

Get to the Core of Your Organization’s Values – Canada

Core business values are an important part of a business’ culture. This article explores the importance...

Amanda recommends ...

Grow your business relationships

We all know finding new customers is an essential component to successful business growth. But how do we ...

Video
Cheryl writes ...

How promotional pen giveaways help raise awareness about programs for older adults

The Bernard Betel Centre provides meals, recreation programs and more for older adults. See how promotion...

Tiffany writes ...

How promotional products work

Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...

Blog
Andrea discusses ...

How to Become a Pet Friendly Community – Canada

Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...

Sarah recommends ...

How to Get Referrals From Customers

Discover how to get referrals by improving client relationships.

Amanda writes ...

How to get sales leads: 5 alternative ways to fill your funnel

Many businesses are thinking beyond traditional trade shows for finding new customers. We offer five crea...

Tiffany discusses ...

How to get sales leads: 5 alternative ways to fill your funnel – Canada

Many businesses are moving beyond traditional trade shows for ways to get new sales leads.

Adam digs ...

How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

Tyler chooses ...

How to Impress with Creative Business Cards

Unique business card ideas for leaving an unforgettable impression at trade shows, in the office or on th...

How to keep customers flowing through your sales pipeline

Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

Whitney chooses ...

How to start a small business blog

Did you know businesses with blogs get 55% more web traffic? We share tips on how to start a small busine...

Andrea describes ...

How to use Instagram in government

Learn to use Instagram in government and offers practical applications, such as using it to share, define...

Dan likes ...

How to use the AIDA funnel to convert leads into customers

The AIDA funnel provides you with more control over potential customers’ paths as they make their way f...

Kelsey discusses ...

How to use the AIDA funnel to convert leads into customers – Canada

The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

Amie shares ...

Influencer marketing for nonprofits: How to choose the right influencers

Influencer marketing for nonprofits provides a host of benefits to your organization. Check out 5 ideas o...

Andrea writes ...

Influencer marketing for nonprofits: How to choose the right influencers – Canada

Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...