Zach suggests ...

Market segmentation: Target your most valuable customers

This market segmentation Blue Paper outlines how organizations can increase profits, lower costs and deve...

Amanda recommends ...

5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

Anabel describes ...

Sell to the senses with these tips and small business giveaways

The five senses can be powerful advertising tools.

Casey discusses ...

Sell to their senses for an unforgettable experience – Canada

When you extend your brand to all five of the senses, you create an experience that customers won’t soo...

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Body Camera Pros and Cons

This article discusses body camera pros and cons for government employees who face high-conflict situatio...

Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Sarah recommends ...

Market segmentation

Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...

Suzanne digs ...

Promotional toys with a logo spark brand recognition

Soon a new generation will enter the market and buy items from their favorite brands. We share how promot...