Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Workplace Distractions
This Blue Paper offers tips for organizations looking to minimize distractions at work by promoting effic...
Draw a crowd to your open house event
Open houses are the ideal way to swing your doors open for guests and customers to check out your busines...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Promotional Products Work – 8th Edition
Promotional Products Work - 8th Edition. An eBook from Promotional Products retailer 4imprint, crowdsourc...
Recruit and maintain nonprofit membership that lasts a lifetime
According to the National Center for Charitable Statistics, 1.5 million U.S. nonprofits are currently com...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Millennials
Millennials are our future business leaders. This generation’s workforce attitudes and offers tips to a...