As you drive into Oshkosh from the south there is a 40ft high billboard promoting the Green Bay Packers Breast Cancer baseball cap.
“19 million people in the USA have a commute of over 45 minutes, which means for most of the population they enjoy their first morning coffee at 60mph!” (1)
They’ve made believing in something or supporting a cause - and telling others about it - cool. They’ve given people the chance to ‘do something’.
common sense marketing that many businesses don’t spend enough time thinking about. But as Ms. Sheets points out, it’s marketing that works.
Think about that. He (the customer!), was thanking us (the company), for ‘dealing with' him! How backwards is that?