Just got a great e-mail from Robin Yap, who is a partner at Phronetic International, a business training and coaching firm located in Toronto, Canada.
If you don’t know what a purple cow is you are probably already thinking that we must have completely lost the plot.
common sense marketing that many businesses don’t spend enough time thinking about. But as Ms. Sheets points out, it’s marketing that works.
Think about that. He (the customer!), was thanking us (the company), for ‘dealing with' him! How backwards is that?