Kevin describes ...

Imprinted Cell Phone Holders Generate Buzz

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Just got a great e-mail from Robin Yap, who is a partner at Phronetic International, a business training and coaching firm located in Toronto, Canada.

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Merchandising Team likes ...

So what on earth is a Purple Cow?

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If you don’t know what a purple cow is you are probably already thinking that we must have completely lost the plot.

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Kevin describes ...

Nice Article on Marketing “Person to Person”

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common sense marketing that many businesses don’t spend enough time thinking about. But as Ms. Sheets points out, it’s marketing that works.

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Kevin writes ...

More Than Just Another e-Mail

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Think about that. He (the customer!), was thanking us (the company), for ‘dealing with' him! How backwards is that?

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