Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Social media promotional strategies
In today’s world, it is important to have a social media marketing strategy established at your organiz...
Three Ways to Use Storytelling in Your Communications – Canada
Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...
Using trade show metrics to gauge success
This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...
Why micro-influencers are a fantastic fit for small business
Micro-influencers aren’t only authentic and engaging for your brand, they are a cost-effective tool for...
Why micro-influencers are a fantastic fit for small business – Canada
If your small business is looking for ways to build the community’s trust, improve brand awareness or i...