A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
amplify®: Out-of-the-box marketing ideas
Try out-of-the-box marketing ideas that can make a big difference. Discover how one company took a fresh ...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Communication with the next generation of patients: How to market to Gen Z
When it comes to marketing to Gen Z patients, think mobile-first, use personas and tap into influencers. ...
Communication with the next generation of patients: How to market to Gen Z – Canada
When you know how to effectively market to Gen Z, you can capture a whole new generation of patients. We ...
Creative marketing ideas to make the most of your budget
A small promotional budget can go a long way with a little creativity. We share low-cost marketing ideas ...
Creative marketing ideas to make the most of your budget – Canada
When you need to stretch your budget, try these creative marketing ideas to engage supporters and volunte...
Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...