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Does My Business Need an App? [VIDEO]

Wondering whether your business needs to develop an app? This video explores the many industries that are...

Video
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Does My Business Need an App?

Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...

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Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...

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Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...

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Li-Fi Technology

This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...

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Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

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Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

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Social Customer Service

This Blue Paper explores why customers love social customer service through messaging and how brands can ...

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Understanding Ad Blockers

Internet users are saying “no” to online advertising.

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Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

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How to use Instagram in government

Learn to use Instagram in government and offers practical applications, such as using it to share, define...

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Live Streaming

This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...

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Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

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What is geo fencing and how does it apply to healthcare? – Canada

This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...

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Using trade show metrics to gauge success

This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...

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Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

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Social media promotional strategies

In today’s world, it is important to have a social media marketing strategy established at your organiz...

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Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

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How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

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5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

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Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

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A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...