Amanda suggests ...

3 effective ways to digitally reach your constituents

Expand your social media reach by trying these tips on engaging with constituents.

Tiffany suggests ...

3 effective ways to digitally reach your constituents – Canada

Looking to widen your agency's social media reach? Check out these three simple and effective tips to eng...

Lia describes ...

4 e-commerce tips for small businesses

A positive experience can contribute to brand loyalty. We offer e-commerce tips for small businesses to p...

Molly shares ...

4 e-commerce tips for small businesses – Canada

Your website, return policies and interactions with customers can impact their loyalty to your brand. We ...

Amanda recommends ...

5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

Amanda discusses ...

5 helpful online appeal tips for every nonprofit

Increase donations and recruit volunteers with stand-out digital promotions. Use these tips, and promotio...

Shaun describes ...

5 ways to improve website load time

When it comes to page speed, the biggest contributing factor is the site’s size.

Adam writes ...

5 ways to improve website load time – Canada

When a user visits your website, their browser must load a lot of elements, including images—all while ...

Amy describes ...

5 ways to revive patient care with a personalized online experience

Personalized online experiences and health promotional items can be used in tandem to help empower patien...

Amy describes ...

5 ways to revive patient care with a personalized online experience – Canada

Empower patients to take control of their health by offering a personalized online experience. See how to...

Amy writes ...

A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...

Elizabeth digs ...

amplify®: Out-of-the-box marketing ideas

Try out-of-the-box marketing ideas that can make a big difference. Discover how one company took a fresh ...

Sarah recommends ...

Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

Amanda likes ...

Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

Ryan writes ...

Communication with the next generation of patients: How to market to Gen Z

When it comes to marketing to Gen Z patients, think mobile-first, use personas and tap into influencers. ...

Carrie writes ...

Communication with the next generation of patients: How to market to Gen Z – Canada

When you know how to effectively market to Gen Z, you can capture a whole new generation of patients. We ...

Sam likes ...

Creative marketing ideas to make the most of your budget

A small promotional budget can go a long way with a little creativity. We share low-cost marketing ideas ...

Adam describes ...

Creative marketing ideas to make the most of your budget – Canada

When you need to stretch your budget, try these creative marketing ideas to engage supporters and volunte...

Customer education—the marketing strategy that makes the grade

Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...

Angie suggests ...

Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

Gina suggests ...

Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

Sherry shares ...

Does My Business Need an App?

Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...

Andrea shares ...

Does My Business Need an App? [VIDEO]

Wondering whether your business needs to develop an app? This video explores the many industries that are...

Video
Angie shares ...

Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

Shaun likes ...

Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...