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Influencer marketing

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This article will discuss influencer marketing and give steps organizations can take to identify and engage influencers to get measurable results.

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Market segmentation

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Is your small business looking for ways to increase profits, reduce costs and effectively reach the customers most desirable to your business?

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Market segmentation – Canada

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This article outlines a six-step marketing segmentation process for organizations looking to reach the most desirable and profitable customers.

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Voice search

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This article discusses how healthcare marketers can optimize their Web and digital content online for voice search to keep up with this emerging technology.

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Voice search – Canada

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This article discusses how healthcare marketers can optimize their Web and digital content for voice search to keep up with this emerging technology.

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Voice Search [VIDEO]

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As marketers, there are things you can do to optimize your website online in preparation for the voice search revolution that’s upon us.

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Voice Search [PODCAST]

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This podcast discusses voice search and its implications for Web marketing content, including SEO and local optimization.

Podcast
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Voice Search [INFOGRAPHIC]

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This infographic discusses the implications voice search is having on Web marketing content and offers tips marketers can use to prepare for it.

Infographic
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Brand loyalty

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Brand loyalty is shifting due to the Internet’s influence. This article discusses a three-part approach to enhance branding efforts.

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Brand loyalty – Canada

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Brand loyalty is shifting due to the Internet’s influence. This article discusses a three-part approach to enhance branding.

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